“This versatile, special deco collector’s item is just one aspect of the Sims X MAC collaboration for fans to create a fun, interactive experience. “Therefore, we went back to the vaults and picked a universal fan-favourite palette with some of our best-selling shades that easily allows you to go from natural to glam in one swipe. “Given the broad, diverse community of Sims fans, we wanted the shades and textures in the collection to appeal to everyone, whether they are make-up beginners or artistry gurus. In a statement to Nylon, MAC admitted that the product was a former ‘universal fan-favourite’, but defended its decision. The Sims X MAC Eyeshadow Palette is a marketing abomination - Sims Community January 6, 2021 The Sims Community Twitter handle also spoke out calling the palette a ‘marketing abomination’. The name of the shadows don't reference The Sims 4 at all.ĮA should be cautious about these kinds of marketing decisions as it is so transparent how careless it is.

The palette itself is lacking any Sims branding. Meanwhile, Australian YouTuber Deligracy branded MAC’s marketing of the products as ‘transparent’ and ‘careless’. Omg the mac sims eyeshadow palette is exactly the same as one they already have, they just added sims packaging /ctZV3JYYaJ- Floryda 🥂 January 4, 2021 One Twitter user noted the product’s resemblance to MAC’s Solar Glow Palette. Making its debut on 4 January, the colour cosmetics giant revealed a surprise palette with Sims 4, following the companies’ in-game link-up that allows players to create looks for their Sims characters using MAC products.īut upon the palette’s drop, fans were quick to accuse the brand of repackaging a former launch. A post shared by M♺♼ Cosmetics Cosmetics has admitted its Sims 4 palette was a ‘universal fan-favourite’ after facing backlash from consumers regarding its lack of resemblance to the game and its characters.

The sims 4 mac makeup